UI/UX Design · Sem 3 · Figma · Grade A

TrendZ

A Gen Z-focused fashion e-commerce app — designed from 40-respondent user research data.

SDCRK2023 Interactive Media Design · Grade A · Team Lead

Overview

TrendZ is a Gen Z-focused fashion e-commerce application targeting 16–30 year olds, built around four pillars: trend-focused design, size inclusivity, modern UX, and price accessibility.

The group phase involved co-leading brand direction and user research — surveying 40 respondents aged 18–24 to extract data-driven design requirements. For the individual assessment, I independently designed the complete TrendZ UI prototype in Figma, covering the full navigation structure and all major screens.

Interactive Prototype

Open Figma Prototype ↗ View Design File ↗

Key Data-Driven Design Decisions

80% of users prioritised high-definition multi-angle product images → product display with 360° rotation and zoom.
67.5% relied on customer reviews as primary quality signal → reviews elevated prominently on product pages.
52.5% showed strong interest in AR fitting → included as planned feature in navigation structure.
70% wanted product personalisation → AI recommendation engine as homepage centrepiece.